Jakarta to Attract More Tourists by Becoming MICE City

Thursday, 05 OCtober 2017 , 17:00:00 WIB -

Tourists are seen enjoying the situation of Ancol Beach, Taman Impian Jaya Ancol Complex, Jakarta, Wednesday (4/10). (ANTARA)

JAKARTA, GRES.NEWS – Head of Jakarta Tourism Office, Tinia Budiati, wants to turn Jakarta into MICE city, which stands for Meeting, Incentive, Convention, and Exhibition, that will become an attractive city for tourism because the higher number of tourists commensurates with the Regional Net Income (PAD). On top of that, AEC agreement in 2016 brings a bigger opportunity to MICE industry in Jakarta.

Why MICE tourism? Because Jakarta doesn’t have rich natural or cultural heritages like the other provinces. Jakarta is different from the other provinces. I hope that MICE destination as an effort to support the central government’s policy in 2019 that targets Jakarta to attract 20 million tourists and contributes five million or 25%, Tinia said in a press release received by gres.news, Thursday (5/10).

Further, Tinia explained about the number of tourists that depreciates every year. For instance, in the last two years, the number of tourists in 2016 reached 2.5 million while the number of tourists in 2017 only reaches about 1 million. "Generally, the tourism sector of Jakarta is falling, it’s the sector that we have to improve," Tinia said.

Tinia explained that the growth of Jakarta tourism destinations is slow compared to the other cities or provinces. According to her, the issue may be caused by the presence of direct flight to tourism destinations in other provinces or cities or regencies outside Jakarta, the lack of nationwide and international wide culture festival, and limited tourism promotion and publication.

"We respond the fall of Jakarta tourism sector by initiating a program to improve tourism and increase the Regional Net Income (PAD). We involve the public empowerment, products improvement, marketing improvement, and facilities development. We’re doing it today," Tinia said. (mag)